See fodder in Webster's New World College Dictionary
noun
coarse food for cattle, horses, sheep, etc., as cornstalks, hay, and straw
something, esp. information, that is thought of as being in large supply and, often, inferior, raw or coarse, etc.: promotional fodder in mass media
the basis or basic material for something: fodder for celebrity gossip
transitive verb
to feed with fodder
See fodder in American Heritage Dictionary 4
(fŏdˈər)
noun
Feed for livestock, especially coarsely chopped hay or straw.
Raw material, as for artistic creation.
A consumable, often inferior item or resource that is in demand and usually abundant supply: romantic novels intended as fodder for the pulp fiction market.