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demographics

Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population.

(noun)

When the census assembles data about people's ages and genders, this is an example of assembling information about demographics.

See demographics in Webster's New World College Dictionary

plural noun

the demographic characteristics of a population, esp. as classified by age, sex, income, etc., for market research, sociological analysis, etc.

See demographics in American Heritage Dictionary 4

noun (used with a pl. verb)

The characteristics of human populations and population segments, especially when used to identify consumer markets: The demographics of the Southwest indicate a growing population of older consumers.

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