press kit definition by Webster's New World
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
an assortment of publicity releases, information sheets, etc. for distribution to newspeople
press kit definition by American Heritage Dictionary
nounThe American Heritage® Dictionary of the English Language, 4th edition Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
A packaged set of promotional materials, such as photographs and background information, for distribution to the press, as at a news conference or before the release of a new product.
press kit - Business Definition
An assortment of promotional materials that is distributed to the media in an effort to generate publicity about a person, product, or organization.