counterprogram definition by American Heritage Dictionary
verb coun·ter·pro·grammed or coun·ter·pro·gramed, coun·ter·pro·gram·ming or coun·ter·pro·gram·ing, coun·ter·pro·grams transitive verb
To schedule (a television or radio program) so as to compete or contrast with a program broadcast simultaneously on another station.intransitive verb
To engage in such scheduling.
Variant of counterprogramming
TV the practice of scheduling a program opposite another program, esp. a popular one, that appeals to a different kind of audience, as in placing a romantic film directed at women opposite a sports program mainly watched by men