verbcoun·ter·pro·grammed, coun·ter·pro·gram·ming, coun·ter·pro·grams or coun·ter·pro·gramed or coun·ter·pro·gram·ing
To schedule (a television or radio program) so as to compete or contrast with a program broadcast simultaneously on another station.
To engage in such scheduling.
(third-person singular simple present counterprograms, present participle counterprogramming, simple past and past participle counterprogrammed)
- To schedule (a broadcast on radio or television) to compete or contrast with a program broadcast simultaneously on another station.
- By extension, to engage in similar competitive posturing or scheduling in any comparable situation.
- The opposing political party is deploying high profile speakers to counterprogram the convention with small rallies at nearby sites.
Variant of counterprogramming
TV the practice of scheduling a program opposite another program, esp. a popular one, that appeals to a different kind of audience, as in placing a romantic film directed at women opposite a sports program mainly watched by men