counterprogramming Hear it!

counterprogramming definition

counter·pro·gram·ming (ko̵unt′ər prōgram′iŋ)

noun

TV the practice of scheduling a program opposite another program, esp. a popular one, that appeals to a different kind of audience, as in placing a romantic film directed at women opposite a sports program mainly watched by men

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Webster's New World College Dictionary Copyright © 2009 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

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