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counterprogramming Definition

counter·pro·gram·ming (ko̵unt′ər prō′gram′iŋ)

noun

TV the practice of scheduling a program opposite another program, esp. a popular one, that appeals to a different kind of audience, as in placing a romantic film directed at women opposite a sports program mainly watched by men

counterprogramming Related Forms
coun′ter·pro′gram′ transitive verb, intransitive verb -·grammed′, -·gram′·ming