- Trademarks are identifying factors that consumers can use to relate to a company’s offered products or services.
- Trademarks are used so that customers can easily differentiate between the products and services offered by one company and those offered by other competitive companies.
- Trademarks can also be simple characteristics that are used for identification. This is often the case for trademarks concerning celebrities.
- Unregistered trademark. This type of mark is typically seen in the promotion or branding of goods.
- Unregistered service mark. This is a mark used in the promotion or branding of services.
- Registered trademark. Owners of registered trademarks are able to file suit against anyone who infringes upon the use of their trademarks.
- An unregistered trademark is typically identified by the appearance of a small uppercase T side by side with an uppercase M.
- A service mark is identified by the small appearance of an uppercase S side by side with an uppercase M.
- Registered trademarks are represented by an uppercase R encased in a circle, similar to a copyright symbol. Example: Name of Trademark®
- The owner of an unregistered common law trademark can initiate legal proceedings for trademark infringement.
- Trademarks that are not registered are afforded only limited protection within the geographical area they are in and the areas where they may expand to in the future.
- The process of registering a trademark in the United States typically takes approximately six months from start to finish.
- In order to limit trademark infringement, there are trademark databases maintained by the government.
- In the United States, the U.S. Patent and Trademark Office maintains a database of all registered trademarks. This database is made available to the public so that it can be searched by companies in order to ensure that their trademarks do not infringe on those trademarks that are already registered with the U.S. Patent and Trademark Office.
The use of reddish gold is one of Titian's trademarks.
- File a "Declaration of Use under Section 8" between the fifth and sixth year after the registration is issued.
- File a combined "Declaration of Use and Application for Renewal under Sections 8 and 9" between the ninth and tenth year after the registration is issued.
- After the initial filing of the "Declaration of Use and Application for Renewal under Sections 8 and 9," you must continue to file this form every 10 years.
When you have a famous saying you always use that everyone associates with you, this is an example of your trademark phrase.
The Nike Swoosh is an example of a registered trademark that is legally protected.
The snicker that became the comedian's trademark.
A mystery novel full of the author's trademark plot twists.