Service-mark meaning

A mark used in the sale or advertising of services to identify the services and distinguish them from the services of others.
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A symbol, design, word, letter, slogan, etc. used by a supplier of a service to distinguish the service from that of a competitor.
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A word, name, symbol, or device that is used when selling goods to indicate the source of the goods and to distinguish them from the goods of others. A service mark gives protection to the owner of a service, while a trademark gives protection to the owner of a product. Occasionally trademark is used interchangeably with service mark. The value of a service mark must be amortized over its reasonable life, which can’t be more than 40 years.
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(law) A trademark denoting the source of a service rather than a product.
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