Top-of-mind-awareness Definition
noun
Alternative spelling of top of mind awareness.
Wiktionary
(advertising) The percent of respondents who, without prompting, name a specific brand or product first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.
Wiktionary
Other Word Forms of Top-of-mind-awareness
Noun
Singular:
top-of-mind-awareness
Plural:
top-of-mind-awarenesses
Top-of-mind-awareness Is Also Mentioned In
Find Similar Words
Find similar words to top-of-mind-awareness using the buttons below.