Just as in the more recent Guitar Hero and Rock Band games where you can make your own unique rocker, the titles in the Smackdown vs. Raw franchise allow you to customize the appearance of your unique wrestling superstar.
Will Smith is an American superstar actor and rap artist.
When selecting a match partner, characters with histories (good or bad) will have something to say on the character select menu when you select the portrait but before you confirm superstar status and color.
With time, you become a superstar with more vision.