Merchandising meaning

mûr'chən-dī'zĭng
The definition of merchandising is the act of promoting someone or something for sale in a retail store or retail setting.

An example of merchandising is what a publicist does for a new movie.

An example of merchandising is action figures created of movie characters to help promote and profit from a new movie.

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The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.
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The sale of merchandise in connection with an established brand, such as a sports team or a film.
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That part of marketing involved with promoting sales of merchandise, as by consideration of the most effective means of selecting, pricing, displaying, and advertising items for sale in a retail store.
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Present participle of merchandise.
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