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So a signup process that requires users to take five steps through five pages will have a lower conversion rate than a process that only has one or two steps/pages.
Taking friction out of the system can be hard and requires more work than building a high-friction system, but the reward is a better conversion rate.
Once a cat reaches one year old, the conversion rate starts to slow down a little.
You should expect to get a 1-2 percent response rate for direct mail, and a 1-2 percent conversion rate for emails.