brochure +"Ž -ware
Hardware, firmware, and software as it is advertised in a brochure rather than as it exists. Unfortunately,"truth in advertising" is not a given.Always read the fine print and check references, especially for users of similar size, using the product in similar configurations with similar intensity in similar applications. Brochureware is a type of adware that you pick up at a trade show and take with you. See also fine print.
A website that advertises a product but contains only the equivalent of a paper brochure with no interaction. A website can be much more elaborate. For example, it can zoom into images for more detail, make recommendations based on user input, provide downloads of software demos, compute and process the sale and remember the questions users asked the last time they visited. All this is missing in brochureware. See wares.