undersell

(ŭnˌdər-sĕlˈ)

1. To sell goods for a lower price than (another seller): undersell the competition.
2. To sell (something) at a price less than the actual value.
3. To present (an idea, for example) with little or insufficient enthusiasm: Now that our proposal has failed, it's obvious that we undersold it.

Related Forms:

• unˌder·sellˈer noun