(plural top-of-mind awarenesses)
- Alternative spelling of top of mind awareness.
(plural top of mind awarenesses)
- (advertising) The percent of respondents who, without prompting, name a specific brand or product first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
- Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.