Prime Time Definition

primetime
noun
The time between 8 and 11 pm or between 7 and 10 pm , depending on the time zone, in the United States and Canada, especially with respect to programming on television and cable networks. On Sunday, prime time begins an hour earlier.
American Heritage
The hours when the largest audience is regularly available; esp., the evening hours.
Webster's New World

(television, radio) The block of programming on television during the middle of the evening, usually between 19:00 and 23:00

Wiktionary
adjective
(television, radio) Showing during prime time.
Wiktionary
Alternative spelling of prime time.
Wiktionary

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