prime timeprime time
the hours when the largest audience is regularly available; esp., the evening hours
The time between 8 and 11 PM or between 7 and 10 PM, depending on the time zone, in the United States and Canada, especially with respect to programming on television and cable networks. On Sunday, prime time begins an hour earlier.
- (television, radio) Showing during prime time.
- Alternative spelling of prime time.