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bait-and-switch

(bāt'n swic̸h)

adjective

of, related to, or employing an illegal or unethical sales technique in which a seller lures customers by advertising an often nonexistent item at a bargain price and then attempts to switch their attention to more expensive items

See bait-and-switch in American Heritage Dictionary 4

noun
A sales tactic in which a bargain-priced item is used to attract customers who are then encouraged to purchase a more expensive similar item.

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