Where-it-counts meaning

At first the boycott's impact was barely noticeable, but now the protesters are hurting the store where it counts.

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(euphemistic) In the testicles.

A girl's best weapon--and one that should be used sparingly--is a swift kick where it counts.

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In the most advantageous area or sphere.

True, Madeline does not have a lot of book smarts, but she is plenty wise enough where it counts.

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