Web-celeb definitions

(colloquial) An internet celebrity; a person who becomes famous by means of being broadcasted online.
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(colloquial) Of or relating to a celebrity.

Even though the concept is new to public scrutiny, pundits recognize that the web celeb archetype is profoundly affecting conventional media.

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(figuratively, Internet, slang) A commonly accepted internet meme - to disseminate information about how run-of-the-mill people are achieving online superstardom.
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Origin of web-celeb

Ultimately from Old English webb, and a shortening of celebrity.