Rural and other medically underserved communities.
In general, the Women's Plus customer has been underserved in the marketplace.
Fortunately, there are now publications like GQ and Men's Vogue that cater to the previously underserved men's fashion market.
Along those lines, though, it's certainly worth mentioning that plus size couture is a dramatically underserved market.
This disparity is of great concern in large urban areas with underserved populations because of the potential for outbreaks of vaccine-preventable diseases.
The Home Possible mortgage can help people obtain mortgages in underserved areas as well as assist immigrants, retirees and first time homebuyers in attaining home ownership.