Underprice Definition

ŭndər-prīs
underprices, underpricing
verb
underprices, underpricing
To price lower than the real, normal, or appropriate value.
American Heritage
To sell at a lower price than (a competitor); undercut.
One store that underpriced others of its kind.
American Heritage

To set a price at less than the value of an item.

Wiktionary

To sell at a lower price than another (especially than a competit)

Wiktionary
Synonyms: