Rebrand meaning

To change the brand name, logo, or image of a product or company.

Acme Co. is trying to rebrand their line of toasters under the Bewidget name.

verb
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A change to the brand name, logo, or image of a product or company.

Management decided it was time for a complete rebrand.

noun
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Origin of rebrand

  • re- +‎ brand
    From Wiktionary