Overkill meaning

ō'vər-kĭl'
The destructive use of military force beyond the amount needed to destroy an enemy.
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The excessive use of force in killing an individual or organism.
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Elimination or drastic reduction of an animal population by hunting or killing.
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An excess of what is necessary or appropriate for a particular end.
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To destroy (an enemy or enemy target) with more force than necessary.
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To use excessive force in killing (an individual, for example).
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To kill too many of (a population of animals) for the population to maintain itself in substantial numbers.
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To apply an excess of what is necessary or appropriate for (a particular end).

Overkill an advertising campaign.

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To engage in overkill.
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The capacity of a nation's nuclear weapon stockpile to kill many times the total population of any given nation.
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Much more of something than is necessary, appropriate, etc.; esp., an excess of effort in attempting to achieve some end.
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(literally) A destructive capacity that exceeds that needed to destroy an enemy; especially with nuclear weapons.
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(idiomatic) An unnecessary excess of whatever is needed to achieve a goal.

24 hours of TV coverage of the US election verged on overkill.

Should I give you yet more homework, or would that be overkill?

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To destroy something with more (nuclear) force than is required.
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Origin of overkill

From over- +"Ž kill.