Ground-floor meaning

The beginning or first stage of a new company. This phrase is used to describe an investment opportunity that is potentially lucrative because the investor can get in at the beginning, therefore sharing in maximum price appreciation.
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The beginning of a venture, especially regarded as a position of advantage.

Investors vying to get in on the ground floor of a development project.

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That floor of a building which is approximately level with the ground; first floor.
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The floor of a building closest to ground level; first floor (US)
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(informal) The initial stage of a project.
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Situated on the ground floor.
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The floor of a building at or nearest ground level.
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in on the ground floor
  • In at the beginning (of a business, etc.) and thus in an especially advantageous position.
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Idioms and Phrasal Verbs

in on the ground floor