Down-market Definition

downmärkit
downmarket
adjective

Downscale.

Webster's New World

Designed for low-income consumers.

Wiktionary

Of, or relating to the less prestigious sector of the market.

Wiktionary
adverb
Towards the less prestigious sector of the market.
Wiktionary

Origin of Down-market

  • down- +"Ž market

    From Wiktionary

Down-market Sentence Examples

  • In the last months it has gone horribly down-market.

  • Foreign banks do not have a proclivity nor do they really feel an interest or need to go down market.

  • Some yuppie types are moving down market and storing cash in the hope of moving up market when prices drop.

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