This is the reason for the governments pack of fantastic lies - which are daily being exposed as cynically manipulated falsehoods.
This was the commitment made in 1997, which has since been cynically reneged upon.
Worse still perhaps, thousands of young people are cynically exploited as combatants.
And subsequently, rich nations have cynically reneged on their Rio promises to tackle climate change and deforestation.
He cut across and laid off a perfect ball as he was cynically scythed by a gasping opponent.