emphasis

(ĕmˈfə-sĭs)

1. Special forcefulness of expression that gives importance to something singled out; stress: a lecture on housekeeping with emphasis on neatness; paused for emphasis, then announced the winner's name.
2. Special attention or effort directed toward something: a small-town newspaper's emphasis on local affairs.
3. Prominence given to a syllable, word, or words, as by raising the voice or printing in italic type.