Sticker Shock Definition

noun
Dismay stemming from the discovery that the price or value of a service or good is higher than expected.
American Heritage
The surprise and dismay supposedly experienced by consumers when confronted with high or greatly increased prices, esp. the sticker price of a new automobile.
Webster's New World

(idiomatic, chiefly US) Disgust, shock, or fright upon learning the price of an item offered for sale.

Wiktionary

Other Word Forms of Sticker Shock

Noun

Singular:
sticker shock
Plural:
sticker shocks

Origin of Sticker Shock

  • Coined circa 1981.

    From Wiktionary

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sticker shock