In those days it was by no means unusual to hear the parson publicly rebuking offenders - even calling them by name.
It was necessary for the organization to put someone in charge of rebuking those who did not follow their ordinances.
It was rare to see a parent rebuking their children in the tight-knit community; instead they were constantly encouraging their children.
The great bishop St Nicetius (528-566), who was banished for rebuking the vices of king Clotaire I.