Variety will issue press releases and photographs announcing the alliance between the charity and your organization to relevant trade and consumer publications.
So, look out for lots of well-crafted leaflets, press releases and other bumf.
Do you pack your press releases or publicity with verbose journalese, business buzzwords, and jargon?
The majority of press releases go straight into the bin, or simply get lost among the daily deluge of press materials.
However it could be argued these trainers were telling half-truths, just like the airline itself does in its press releases.