Personalization meaning

Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. The personalization may be done by the user, the website or both and may be aimed at the general public or company employees. See B2E portal and corporate portal.
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The act of personalizing something.
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(computing) Offering user-specific customization.
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(computing) The act of changing an option of a multi-user software product to change the product's behavior or style for one user.
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Origin of personalization