Outside-the-box meaning

To think differently. One thing the computer industry has always fostered is newness, and thinking outside the box implies doing away with old methods in research, design and implementation. See also out of the box.
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(idiomatic) Beyond the bounds of convention.

The boss wants some new ideas"”it's time to think outside the box.

prepositional phrase
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Origin of outside-the-box

Probably from the need to draw lines outside the perimeter of the nine dots in the "nine dots" puzzle.