Link-exchange meaning

(1) Also called "reciprocal linking," it is an agreement between websites to provide hyperlinks to each other in order to increase visitors and search engine page ranking. Three-way linking links site A to B, B to C and C to A, creating a less obvious relationship than between two sites and considered better for search engine optimization (SEO). See link campaign.
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(Internet) A scheme of reciprocal linking whereby two or more websites link to one another to increase traffic.
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