Jump-on-the-bandwagon meaning

(idiomatic) To profit from a craze; to join a trend.

After the incredible success of Cadbury's latest low-fat chocolate bar, Nestlé has jumped on the bandwagon, and released a low-fat version of Kit Kat.


Origin of jump-on-the-bandwagon

  • US 1899. A bandwagon carried the musicians at the head of a parade or at a political rally, beckoning others to follow. When used to refer to politics, jumping on the bandwagon suggests following the crowd for the excitement of the event rather than any firm conviction in its direction. The phrase is first attested in a letter by Theodore Roosevelt in 1899:

    From Wiktionary