Gimmick Definition
gĭmĭk
gimmicks
noun
gimmicks
A secret means of controlling a gambling device.
Webster's New World
Anything that tricks or mystifies; deceptive or secret device.
Webster's New World
An innovative stratagem or scheme employed especially to promote a project.
An advertising gimmick.
American Heritage
An attention-getting device or feature, typically superficial, designed to promote the success of a product, campaign, etc.
Webster's New World
Any clever little gadget or ruse.
Webster's New World
Synonyms:
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verb
To use gimmicks in or add gimmicks to.
Webster's New World
To change or affect by means of a gimmick.
American Heritage
To rig or set up with a trick or device.
The magician's box was gimmicked with a wire that made it appear to open on its own.
Wiktionary
Origin of Gimmick
Origin unknown
From American Heritage Dictionary of the English Language, 5th Edition
Unknown.
From Wiktionary
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