If that was Gladys Turnbull's alarm clock, I hope she gets it fixed.
Nobody is perfect or gets it right every time.
It might be all the funnier to you if no one else but your group of friends gets it.
Chenille fabric gets it softness and characteristic look from the edges of these piles, which stand at right angles from the yarn's core.
This includes commands such as "No", "Sit", "Stay", etc. Say the command and show him what to do until he gets it.