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Some relationships will heat up and fizzle out quickly.
When jumpsuits broke onto the fashion scene in the spring, some people thought they were nothing more than a flash in the pan that would fizzle out before they caught on.
Or, if you know you tend to fizzle out when following through on exercising regularly, you may want to join a gym or find a walking buddy.
Having a repertoire of trusted sunscreen products that sell well means that the company is not wasting dollars on fad products that may fizzle out.