If you’re wondering how to write inspiring core values, it’s best to start with the following question:

What are the central beliefs that guide your actions?

That’s a big question. What’s the first thing that comes to mind? Is it hard work? Equality? Creativity? Kindness? Given the scope of this question, most companies present a list of five to ten core values. It’s not just one guiding principle that’s going to drive their ship. That’s more in line with a mission statement. Rather, core values are a small handful of key beliefs.

What you choose as your company core values is going to shape your company’s actions, unite your employees, and ultimately define your brand. Let’s talk about how to write core values in a manner that will effectively shape your future.

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