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Feature-creep definition

The continual adding of new functions to an information system project while it is in the process of being programmed. See scope creep.
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The tendency of a design project or product cycle to accumulate more and more features or details, rather than to be completed and released at a more basic level.

Our sales division promised our client a feature in our software that is currently not feasible for us to implement, which will certainly lead to feature creep.

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