Two elves at the front of the sleigh blew a trumpet fanfare.
There was no fanfare to herald her arrival or proclaim her "the next big thing"; there was no media blitz to sell her product line or promote her new cartoon.
King's Island hoped to continue the park's reputation of outstanding wooden roller coasters when Son of Beast, the largest single investment in the park's history to that point, opened in 2000 with tremendous fanfare.
It didn't arrive on the market with the same kind of fanfare as the latest instalment of Resident Evil, but this horror game arguably blows Jill Valentine and crew clear out of the water.
We can even provide fanfare trumpets to mark your arrival at the event!