Discontinuity-in-the-flow Definition

noun

(advertising) An abrupt drop in audience attention to the visuals of a commercial as seen in the Flow of Attention results.

The ad was sent back for re-editing after a discontinuity in the flow was identified in the Flow of Attention results.
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Other Word Forms of Discontinuity-in-the-flow

Noun

Singular:
discontinuity-in-the-flow
Plural:
discontinuities in the flow

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