Day-after-recall-test Definition
noun
(advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.
The day-after recall test is one of the original forms of advertising research but few people still use it because the data and analysis is limited.
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Other Word Forms of Day-after-recall-test
Noun
Singular:
day-after-recall-test
Plural:
day-after recall testsRelated Articles
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