day-after-recall-test

Noun

(plural day-after recall tests)

(advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.
The day-after recall test is one of the original forms of advertising research but few people still use it because the data and analysis is limited.

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"day-after-recall-test." YourDictionary, n.d. Web. 19 January 2019. <https://www.yourdictionary.com/day-after-recall-test>.

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day-after-recall-test. (n.d.). Retrieved January 19th, 2019, from https://www.yourdictionary.com/day-after-recall-test

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