Information a company receives during the course of business that it never does anything with. A huge amount of dark data is collected on registration forms and e-commerce sites. See Big Data and copy data.
"dark data." YourDictionary, n.d. Web. 15 January 2019. <https://www.yourdictionary.com/dark-data>.
dark data. (n.d.). Retrieved January 15th, 2019, from https://www.yourdictionary.com/dark-data
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