Customer Service Definition

The definition of customer service is the assistance that customers receive from a company or its sales staff. Supporting customers through the process of selecting, purchasing, and maintaining a product or service can be done by hiring knowledgeable employees, providing online or telephone support, offering generous return policies, or including warranties that guarantee customer satisfaction.
When a customer goes into a store to ask a question about a product and the store manager brushes her off and just says he doesn't know, this is an example of bad customer service.
When a company studies their clientele’s expectations through market research and public relations and create a policy based upon their findings, this is an example of good customer service.

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