Brand-linkage Definition
noun
The degree to which the consumer understands a commercial’s message is for a specific brand of product rather than the product category.
If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
Wiktionary
Other Word Forms of Brand-linkage
Noun
Singular:
brand-linkage
Plural:
brand linkagesRelated Articles
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