Benchmarketing meaning

(pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.
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The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.
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Origin of benchmarketing

  • In both senses, blend of benchmark and marketing; but the two appear to have formed independently.

    From Wiktionary