The decision to make novelty items, namely gum, was made and Bazooka bubblegum was launched.
To help increase sales, the gum was packaged with trading cards and the wrapper featured a cartoon character, Bazooka Joe.
In a later Twitter Tracker segment, a bird approaches with a bazooka and blows up the letters in an explosion worthy of a Schwarzenegger movie, and then finishes off with an innocuous chirp that even cracks up the host.
Bazooka Bowls: Get launched from a 4 story platform into the enormous Bozooka Tube barrel.
Word of advice: Don't fire a bazooka off in a crowded room.