Balaam meaning

bāləm
A prophet hired to curse the Israelites: when he beat his donkey, the animal rebuked him: Num. 22-24
noun
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A diviner in the Torah.
pronoun
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(slang, archaic, journalism) A paragraph describing something wonderful, used to fill out a newspaper column.
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Origin of balaam

The journalism sense is an allusion to the miracle of Balaam's ass speaking; see talk out one's ass.