The American Heritage® Dictionary of the English Language, 4th edition Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
transitive verb un·der·priced, un·der·pric·ing, un·der·pric·es
- To price lower than the real, normal, or appropriate value.
- To sell at a lower price than (a competitor): one store that underpriced others of its kind.