He was educated in Coventry, became a successful merchant, traveled widely throughout Europe and for several years was the financial agent of Charles I.
He then travelled abroad.
The polar regions travelled a little from west to east relatively to the equatorial, which lagged behind.
He travelled under an alias; Luke Greely.
Lake Ilmen and the river Volkhov, on which stands Novgorod, Rurik's capital, formed part of the great waterway from the Baltic to the Black Sea, and we know that by this route travelled from Scandinavia to Constantinople the tall fair-haired Northmen who composed the famous Varangian bodyguard of the Byzantine emperors.